About Sparkle Squad of Attleboro, Bridgewater & the South Shore

Locally Owned by Bill Keene

A Passion for Service, Rooted in the South Shore

Sparkle Squad of Attleboro, Bridgewater, and the South Shore is proudly owned and operated by Bill Keene, a lifelong resident of Brockton, Massachusetts. With a strong work ethic, deep local roots, and a passion for delivering great results, Bill brings a neighborly, no-nonsense approach to exterior cleaning services across the South Shore.

Meet Bill: From Corporate Life to Business Ownership

After graduating from Bridgewater State College—following two years at Bryant College—Bill spent years working in corporate America. But the call to entrepreneurship had always been there. Motivated by the desire to build something of his own and take control of his success, he made the leap into small business ownership with Sparkle Squad.

Now, he’s excited to deliver high-quality, reliable exterior cleaning services that homeowners and business owners alike can trust.

Family, Fitness, and a Love for the Outdoors

Bill and his wife Michelle have been married for 25 years and have three children—Emma, Brett, and Ashley. Their family also includes two cats, Mia and Dash. When he’s not running his business, Bill can often be found lifting weights, hiking, biking, or cheering on his favorite baseball and football teams. He also enjoys traveling and taking in the natural and historic beauty of Massachusetts.

Proudly Serving the South Shore

Bill’s service area spans a vibrant stretch of Southeastern Massachusetts—from Attleboro to Bridgewater and across the South Shore. What he loves most about the region is the blend of old and new: from historic colonial architecture to newly developed neighborhoods, the area is filled with character and variety.

He’s particularly drawn to the South Shore’s rich history, close-knit communities, and easy access to the beaches, Boston, and Cape Cod. It’s a region he knows well—and one he’s proud to serve.

Giving Back Locally

Throughout the years, Bill has been involved in youth sports as both a supporter and volunteer, and he regularly donates to local charities and fundraisers. He believes in supporting the community that has supported him and looks forward to expanding those efforts through his work with Sparkle Squad.

What Sets Sparkle Squad of the South Shore Apart

While the home services space may be competitive, Bill has a clear mindset when it comes to customer service:

“Regardless of who they are, I will meet or exceed the customer service experience they provide.”

That straightforward promise—backed by his consistency, determination, and work ethic—is what sets Sparkle Squad of Attleboro, Bridgewater, and the South Shore apart.

Built on Grit, Guided by Purpose

Bill lives by a quote that perfectly reflects his approach to business and life:

“To be successful at anything, the truth is you don’t have to be special. You just have to be what most people aren’t: consistent, determined, and willing to work for it.”

That mindset fuels every service call, every customer interaction, and every job completed. With Sparkle Squad, Bill is on a mission to help homes and businesses across the South Shore shine—one window, siding, and sidewalk at a time.